Search Engine Optimisation (SEO) - Autumn Course Dates

Date	Price
October 27th - 28th SOLD OUT	£960 + VAT
November 24th - 25th	£960 + VAT

Develop the skills of your employees by sending them on this not to be missed course and help them to help your business!!!

dpi21's SEO training course is best suited to those seeking a detailed understanding of how to improve their website ranking and visibility within organic or natural search engine results pages (SERPs).

Our two day SEO training course provides an in-depth explanation of factors contributing to success or failure in Search Engine Optimisation including: keyphrase planning and strategy, competitor benchmarking, index inclusion and exclusion, Google sitemaps, on-page or off-page optimisation, the concept of PageRank and link building.

During the course we will highlight strengths and weaknesses of your own websites with the aim of setting objectives on improving their search rankings.

“Absolutely perfect for my needs. Quick wins as well as long-term actions to take away.”
Lyndsay Milne, Marketing Manager - The SLC Group

How will you benefit from this course?

Following this training course, you will be able to:

Optimise your website search engine ranking and performance
Use online tools to carry out keyphrase analysis
Perform competitor benchmarking using tools and advanced search commands
Implement best practice SEO copywriting and site architecture
Carry out effective link building and optimise your Google search rank
Basic optimisation & site structure improvement
Understand and utilise social search and participation marketing
Monitor & manage your paid search (PPC)

SEO Training Course Content

Day 1 - Baseline and Keywords (morning session)

Creating SEO Idea bank
Keywords
Baseline Assessment
Competition
Analytics & Goals

Kick it into gear (afternoon session)

Basic optimisation
Site structure improvements
Link building
Social Search and Participation Marketing

Day 2 - Establish The Habit (morning session)

Set up your paid search account
Selling through search
Speciality Search
Research & Development

Its a way of life (afternoon session)

Build Content
PPC & ROI
What's your problem
SEO status report
Forging your own SEO path
The Slacking Off & Rewards

Who is this SEO course typically aimed at?

Marketing staff and website managers
IT and technical staff
Sole traders and/or start-ups

Autumn Course Dates

Tuesday 27th - Wednesday 28th October 2009
Tuesday 24th - Wednesday 25th November 2009

Course Fees

£960 +vat

You can pay either by credit card, or by company invoice. Fees include teas & coffees, comprehensive course notes, and access to 4 weeks post course support.