Google+ could become a vital component of search engine rankings

With the release of Google+, Google’s answer to Facebook, now, more than ever, it is important for businesses to dive into the social media scene.

With ideas like trusted and personalised search, it is possible that nobody will have the same search results when they search for the same keywords.

In the past, search engine marketing has relied on the idea that if you can get links back to your website, it’ll rank higher in the search results.

But what happens if rankings aren’t just determined by links? What happens if search becomes so personalised, every one has a unique search results page? Such is the potential of Google+.

Since Google+ was only released a few weeks ago, it’s too early to know exactly what it means for Google rankings.

However, it is important to know that the new +1 button does affect your rankings. If you have more +1s, your website will be featured higher up in the search results.

dpi21 keeps up-to-date with all the latest changes in technology to market your company and understand that it is vital to use social media in conjunction with your website – encouraging people to use them.

For more information call 01254 660 560 or
email sam@dpi21.com. See what dpi21 can do for you.